Some Important SEO Mistakes: The Risks of Over Optimization

Here are some important SEO mistakes. The focus is on over optimization, which comes into play when you have optimized your website in the White Hat, and you have done it too much that you are on the verge of going negative with it.

1. Do not use more than one H1 tag on any page.
2. Keyword density should be kept below 2-5 %.
3. Keywords on internal links should be kept discreet. Don't use keyword home, keyword details, keyword prices, etc., on all your menu links.
4. Do not build all links from the high PageRank websites: For instance, if your site is PR4 and you build links only from PR4 sites (by link exchanges), then it can cause a fall in ranking. Build links from PR0 onwards.
5. Build far more topic-specific links than out-of-niche links. If you have PR6 links from websites completely different from your niche, it instantly alerts Google of possibility of link purchase. So, have more than 80 per cent of topic-specific links.
6. Do not use content hiding techniques in any way. Here is an example in CSS.

Make sure you avoid these mistakes in your sites. While SEO on page can greatly affect your site's ranking in search engines, doing it excessively can very much harm it.

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