Bounce Rate
The bounce rate is an important measure of how your traffic is behaving. A bounce happens when a visitor exits without checking any other page of the blog. Your analytics program will show you how much bounce rate you have. It is likely to be above 50 per cent for most starting bloggers. As you mature as professional blogger, you should reduce to as small as 20 per cent.
Tips to Generate More Pageviews
You can generate more pageviews, by making each visitor to check out an internal page. Here are ways for that.
1. Link to Internal Content
You need to consistently link to any interesting and relevant internal page from practically every blog post. One link is enough, and at least one link should be there.
You can place related post links at the end of the blog post, besides within the content.
2. Show Off Popular Posts
You can use widgets to show off the most popular and featured posts on your blog on the sidebar. If you are manually adding them, then use as catchy phrases as possible for the users to click them.
3. Design a Home Page With Links
Many of your blog's users come first to the home page. If you have a home page with only links, and no posts, like mine, that will help you reduce bounce rate, as the user has to click one or more links to visit post pages. You can use the Blogger expandable posts hack for this purpose.
4. Strip Content Off Archive and Label Pages
Making your label (category) pages and monthly archive pages with only links to individual posts not only helps reduce the size of these pages, but also reduces the bounce rate. This is because each user has to click on these links to read it. Check out this tutorial to know how you can strip post content off category pages.
5. Get Navigation Easy
Adding category links and archive links in an accessible region of the sidebar will help reduce bounce rate a lot. You can also add a search box in the sidebar. View mine for reference.
Conclusion
Reducing the number of unique visitors is important. You need to make every visitor a returning visitor, and strategic planning is involved in it. By redesigning navigation and testing several of the above tips you can achieve good results. If any other means worked for you, share them through the comments.
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