Google Adsense Incorporating Expandable Ads

On Thursday, Google announced that it will be including expandable ads in its Adsense group. Google says the ads will be created by "Google-certified rich media vendors for the top display advertisers in [its] network".

Maintaining the current CPC and CPM rates, the ads can be customized to include rich media video (usually real media). Sad thing is that the expandable ads will be made available currently only to the US publishers. More on Google Adsense blog.

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