Use Google Trends for Instant Traffic

Quite a while back, I had three occasions with extraordinary surge of traffic. On those occasions, I found almost three times more traffic a day than that I would normally get. The reason was pretty straightforward, I had written about something hot at the time.

If you are a starting blogger, with somewhat good amount of search engine optimization done on your blog, so that your new posts are picked up by the search engines pretty much overnight, then you are in for a decent amount of traffic with the help of Google Trends.

This Google service is just right for the news buffs. You are to get the hottest keywords of the time. Here is what you need to do.

Go to Google Trends website, look for the keywords at the 'Today's Hot Trends' section. They are updated daily with the most searched keywords from your particular geographical area. Which means, if you write an article about any of the hottest trends listed, you are sure to get a surge of traffic.

Now, your particular niche keyword may not be listed in the hottest trends list. It's not every day that an important event in your niche comes to be listed as among the first ten of the hottest.

But you can pretty much estimate with Trends, which keywords you need to give greatest emphasis to, while writing articles. For this, you need first to make a list of keywords you need to focus on your latest article. Then search in Trends with these keywords separated by comma (maximum five of them), and see the result.

Google Trends will show a graphical view of how popular each of your keywords currently is. This gives you a pretty much estimate of which of the keywords you should give highest emphasis to in your article in order to drive the best amount of search engine traffic.

Trends Tricks

Here are a few tips and techniques you will find handy when using Trends.

1. You can separate the keywords by vertical bar (|) instead of comma to know trends about the searches that contain any of the terms.

2. In order to estimate searches for a collective term, put it in parentheses. As in (Weather in Alasca)|(Weather in Britain)

3. Exclude your search terms by preceding the term with a minus sign. As in Alaska -Ohio

4. Click this to get the trends delivered to your RSS feed reader.

5. In order to suggest new features to the Trends lab, please log on to the Trends page on Google Groups.

Conclusion

Google Trends is a very useful keyword research tool for your blog. If you use it well, you can make it worth your while.

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